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Guy Nicholls Writer

Guy Nicholls

Copywriter – writing compelling copy to sell, explain or entertain.

  • Writing content for businesses
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  • Writing samples overview
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  • SEO web copy samples
  • Travel guides samples
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  • Video script samples
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  • I’ve worked on…
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Repetition: six alternative ways to use it

Repetition: six alternative ways to use it

Repetition can make you want to sing, laugh, empathise or remember something. It can also, as advertisers, sales and marketing people know, stimulate the must-have or buy-soon neuron in our brains. I believe it’s somewhere at the back, near the lame excuse gland in the male and the chocolate node in the female. I was…

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by Guy Nicholls 12th February 202315th February 2023
Features and benefits and how to untangle them

Features and benefits and how to untangle them

Huh, features and benefits. That old chestnut. It’s often seen as a conundrum, but knowing how to write around ’em can be a gift that keeps on giving. If you’re a manufacturer or product manager, the wonderful world of features is where you like to live and breathe. Okay, wallow. You get off on specs…

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by Guy Nicholls 14th December 202215th December 2022
How to write depends on the point

How to write depends on the point

So, how to write and not sound like an oaf. Be careful of the seemingly humble point. It’s not just a sentence-tidy when writing. A full stop can make your writing sound bloody-minded, assertive, curt, arrogant and rude. It can affect your tone of voice or the way you’re saying something. This makes it something…

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by Guy Nicholls 8th December 202214th December 2022

Press release samples

Here are some samples of ones I’ve written.

Mandarin Oriental Bosphorus, Istanbul SampleDownload

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Mandarin Oriental, Dubai SampleDownload

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Jigsaw Avenue SampleDownload

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If you’d like to have a chat about press releases that I could write for you, please give me a ring on 07747 636 938 (UK). Or drop me an email at guy@guynicholls.ink

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