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Features and benefits and how to untangle them

Huh, features and benefits. That old chestnut. It’s often seen as a conundrum, but knowing how to write around ’em can be a gift that keeps on giving. If you’re a manufacturer or product manager, the wonderful world of features is where you like to live and breathe. Okay, wallow. You get off on specs…

How to write depends on the point

So, how to write and not sound like an oaf. Be careful of the seemingly humble point. It’s not just a sentence-tidy when writing. A full stop can make your writing sound bloody-minded, assertive, curt, arrogant and rude. It can affect your tone of voice or the way you’re saying something. This makes it something…

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