I’ve been offering copywriting services writing copy for businesses and their customers for many years and have lots of experience across different kinds of media including web pages, customer communications, articles and blogs.
For example, I’ve worked with BT, HSBC, LV=, RBS, NatWest, Mandarin Oriental Hotels Group and Regent International Hotels on websites, emails, letters, press releases, newsletters, magazines, guides – and just about everything in between.
While actively supporting my clients and their business objectives, my focus is always on their customers.
Engaging copy is so important
Writing engaging copy for businesses is mostly about turning features into benefits in a compelling way for their customers. How can what the business is offering improve things for the customer? Will the customer’s want or problem be solved by the business’ product or service?
Seeing things from a customer’s perspective and writing accordingly makes for engaging copy that can help drive action and sales. Here’s an example…
What clients have said about my writing
As you’ll see from the testimonials, my clients have said I write active, inspired, friendly and easy-to-follow copy.
I also offer SEO copywriting services, including for Amazon listings (descriptions and A+ content).
What can I write for you?
My copywriting services include sales, marketing or customer communications. These can be in social media posts, email, blogs or web pages. See some of my writing samples.
Getting tone right in writing
It’s also important in content copywriting to get the tone of voice right when writing to customers.
What you say needs to be clear, engaging and on brand.
It also needs to persuade them to do what you’d like them to do and make them feel good about being a customer of yours.
And then there’s the less glamorous but just as important side: service communications. Like, you need to pay your bill, update your payment method and other functional messaging.
Getting the tone right in these messages is really important in keeping your customers happy and making them feel they made the right choice in choosing your business.
If you’d like to have a chat about my copywriting services, including my webpage or seo copywriting services, please give me a ring on 07747 636 938 (UK). Or drop me an email at guy@guynicholls.ink
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