Here are some work testimonials and references from clients about my writing over the years I’ve been a copywriter. (These testimonials are in no particular order.)

Testimonials about copywriting work.

Microsoft Business Solutions 

“If you’re looking to differentiate your business with the optimal sales messages whilst simultaneously communicating to people exactly what you do, Guy has the inspiration, expertise and efficiency to make it happen.” Louise Bransby-Zachary, Marketing Communications Manager


The Royal Bank of Scotland  (testimonial for web site content copy)

“Guy produced some excellent work for us, even when writing large volumes of copy under demanding timescales. And he was willing and able to accommodate different methods and approaches as required, has a very professional style and is a pleasure to work with.” Andy Poulton, Project Manager Internet – Retail Direct Strategy 


Mandarin Oriental Hotel Group (reference for press release and brochure copy)

“Guy and his team provide Mandarin Oriental with an invaluable copywriting and editing service. They create great copy for marketing purposes and help many of our hotels’ marketing colleagues perfect their English language communications to our guests and travel industry partners where English is perhaps not a first language.” Jill Kluge, Chief Marketing Officer

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BT Business (testimonial for comms and online copy)

“I’ve worked closely with Guy and his team for the last few years and they’re an absolute pleasure to work with! They are accommodating and flexible, especially in responding to the very many urgent requests we send their way! They’ve produced a whole host of customer communications for us and really get our brand, in particular in the way we want to communicate with our customers.

They also produced user guides and other sales-enablement materials for us coming up with alternative, creative ways to present information that really engages customers – the output always being to their usual high-quality standard.” Sinead Gilbert, Marketing


BT Total Broadband  (testimonial for user guides and misc copy)

“I cannot recommend Guy highly enough. I have worked with Guy consistently on mass consumer emails, high-profile web sites and numerous user guides. Guy has an excellent understanding of our business, products and customers, works seamlessly alongside other suppliers, assists with managing our projects, and is outstanding value for money. Oh, he writes great copy too!” Stuart Pinkney, Consumer Retention Manager 


LV= (endorsement for web site copy)

“We’ve been delighted with Guy’s work. He’s meticulously fulfilled each brief and, by asking probing and incisive questions, supplied improved organic search results for our web site. The standard of delivery has been exceptional and we won’t hesitate to ask Guy to produce more web site content for LV.com” Alan Lay, Web Content Manager, eCommerce 

*** Read on for more testimonials… ***

Datasouth UK (testimonial for misc web copy)

“I have been working with Guy and his team for over 10 years now and he is the first person I turn to when I need high-quality, well-worded and grammatically perfect content for web sites. He can always be counted on to do what he says he will and will always deliver on time. Guy’s great to work with and diplomatic when suggesting ways that copy can be improved. I don’t write lots of recommendations, but this is one reference I am very pleased to supply.” Rob Maynard, Managing Director 


Swingate Marketing and Design

“Guy has an incredible talent for understanding the most difficult of briefs and delivering fantastic, creative content. Whether its a 40 page brochure, a new website or a 3 minute video script, Guy has never failed to deliver a quality end product.” Darren Higgs, Managing Director


BT Retail (reference for various copy projects)

“If I need some copywriting done, I know I can always rely on Guy. Once he’s involved, I begin to relax…” Simon Dawes, Business Improvement 


Hill Online 

“Excellent strategy, fantastic ideas and implementation. Accordingly, one feels that no stone is left unturned – also thoroughly enjoyable to work with!” Amanda Blayer, Commercial Manager 


Industrial Rubber

“We all thought the script was excellent – a refreshingly natural dialog, expertly presented.” Geoff Mullins, IT Manager 

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Living Heritage (testimonial for web site copy)

“We have recently used Guy to develop all the content on our web site. The work has been outstanding in terms of strategic advice, quality of writing, adherence to timetables and process management. I would highly recommend Guy to any companies considering using his writing service.” Christopher P. Combemale, Chief Executive 



“As a company we worked with Guy for two years for consultation purposes on the development of our web sites and contract publishing concerns. Work was always punctual and accurate. Development of the site was kept on schedule through Guy’s project management and there was a high level of creativity and ideas which undoubtedly improved the finished product. We are grateful for the work elements of which were done above and beyond the call of duty.” Paul Gibson, Managing Director 


London Pass 

“Guy provided us a with a great product and efficient service in time-sensitive circumstances.” Andrew Grahame, Marketing Manager 


OgilvyOne worldwide (endorsement for comms copy)

“I have found Guy to be very efficient, helpful and able to turn round work very quickly and he’s always on hand with advice when issues arise, such as too much copy when laying out in artwork. He’s very friendly and makes a great effort to get to know the agency, brand and people he works with.” Milly McCall, Account Manager 

*** Read on for more endorsements… ***

BT Total Broadband (testimonial for user guides copy)

“I’d like to thank Guy for his recent help with the ‘installation instructions’ that are supplied to our BT Total Broadband customers. Guy was able to take a complex range of set-up, marketing and help information and present it in a simple and straightforward way. He was invaluable in communicating quite complex technical information in a consistent, friendly and easy-to-follow language.” Paul Armstrong, Product Manager 


Parker Baines Group 

“We have used Guy with great success on numerous assignments in the past and without doubt will use them again in the future.” Chris Hensby, Marketing Manager 



“Thank you for the excellent work done so far on StayingClose. It has certainly added a much deeper level of creativity and your input has always been very timely and practical.” Simon Rogers, Chairman 


TFG Sports (testimonial for web site copy)

“We were very pleased with the quality and style of the work that Guy produced, in spite of what were often tight timescales. He was extremely helpful in suggesting solutions for site navigation and links. We would not hesitate in recommending Guy to other organisations requiring copywriting expertise for any project – and look forward to working with him again in the future.” Beth Hopkins, Web Project Manager 

*** Read on for more references… ***

BT Retail Consumer Indirect Channels (reference for sales copy)

“Guy has been a great asset to BT Consumer Indirect Channels on a number of levels: getting our copy to market quickly and correctly; writing with the most effective tone of voice for our product set; and using the best approach for each customer or partner audience. 

Guy translates a large amount of material into concise messaging against tight deadlines. He always provides high-quality output and with a ‘can do’ attitude. I would be very happy to recommend him; under challenging circumstances he delivers with excellence. Claire Hansen, Head of Partner Marketing 



“Guy was able to take our proposition and communicate it in a way that was easy to understand by all our target customer groups.” David Cox, Marketing Manager 

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Unigraph Design 

“Guy is skilled at creating engaging copy and cutting through technical jargon. A stickler for detail, he can always be relied upon to turn work around quickly and efficiently. He’s always professional – and great fun to work with.” Karyn Clarke, Senior Account Manager 



“Guy always respond on brief, on time and on budget. And he’s reliable, produces high-quality work and is flexible enough to turn work around in short timescales. I wouldn’t hesitate to recommend him to my colleagues, but not to competitors!” Ursula Butler, Marketing


JD Designs 

“Guy has worked with me for four years on Peak and Regent magazines. 

He worked as picture editor and has a very good knowledge of print production and he also took on the task of writing The Peak social column and went out with great flair to flatter and photograph the elite of the Hong Kong social scene. He designed the pages and wrote a witty column.

All in all, he is an all-round talented young man: he has enormous energy and enthusiasm – and is capable of taking on any task you challenge him with. And succeeding.

For the past six months he’s been designing pages for The Peak magazine and co-ordinating the production.

He would be enormous value to any creative team.” Jan Davis, Creative Director

*** Read on for more testimonials… ***

Hearing Link (endorsement for brochure copy)

“It was a pleasure to work with Guy and his team on the joint BT and Hearing Link publication; Communication Choices Your Hearing, Your life. It was Guy’s understanding of the challenges of hearing loss during our initial discussions and his team’s skill and attention to detail that helped to shape the brochure into an invaluable tool for those experiencing the changes brought about by loss of hearing.” Sarah Smith, Helpdesk Manager


BT (commendation for web site and email copy)

“I’ve worked with Guy and his team over a number of years and a number of different projects. I’ve always found Guy to be exceptionally professional and responsive, and reliable – a safe pair of hands for any project. Guy and the team always take time to thoroughly understand the brief, and the work delivered is always delivered on time and, importantly, well thought through and well executed. Always a pleasure to work with.” Marie (Jordan) Goddard, Senior Marketing Manager


BT (testimonial for comms copy)

“Elegant and thoughtful with bags of charisma. Guy is a sensational copywriter who shows much appreciation in taking time out to understand the needs of not only the business, but also its customer wants/needs. His copywriting skills are of the highest order for anyone wanting to connect and develop a long-term relationship with their base. So, for anyone on the lookout, I would definitely recommend having a chat with Guy before you make a decision.” Peter Simeon, Marketing Manager

*** Read on for more commendations… ***

Massive Analytic (reference for video script copy)

“Guy and his team produced the script for our first ever video. It was excellent. The video is intended as a viral piece targeted at creating a buzz in the funding community as well as potential clients. The script successfully translated traditional data quantification messages into something more accessible for a wider business audience. Crunching social media data is without a doubt going to be the next big problem to which Massive Analytic has the solution. The biggest problem with writing a video script for this was how to engage with people who’re not techies or data junkies and project a brand, company and product that’s accessible – without losing its core gravitas. Explaining what exactly we’re offering in a way that doesn’t alienate people is challenging. But this is precisely what Guy and his team achieved.” George Frangou, Founder and CEO


BT Global Services (testimonial for comms copy)

“Guy has been a very committed and hardworking resource to help us to adhere to very challenging and complex milestones. Guy always presented a positive approach and took on the tasks at hand – but always delivered a high-quality product. A pleasure to work with.” John Pirie, Programme Director


Webvideos (recommendation for misc script copy)

“I worked with Guy over about an 18-month period when we were making videos for BT. Guy was the primary script and copywriter and took a lot of the strain in managing the customer expectations and he never missed a deadline. Of all the strongly positive things I could say the characteristic that stood out for me was Guy’s professionalism. When you’re working with a company like BT you need someone who can calm troubled waters and provide reassurance to one and all. Guy is an ocean of calm and we love working with him.” Andy Woodruff, MD and Head of Business Development


Rich Interactive (testimonial for misc script and case study copy)

“Aside from being a generally great bloke, Guy is also very skilled at what he does. I can provide a generally average brief, written in a rush and then relax. I know that when it comes back it will sparkle with just the right tone and subtlety to create the response I was after.” Daryl Stickley, Managing Director 

*** Scroll for more recommendations ***

BSS Digital 

“I have worked with Guy on projects ranging from web copy for top financial institutions to scripts for DVDs for the tourism industry, and each time the results have been excellent. He is very personable, and a pleasure to work with.” Tim Wedge, Head of Design


Unigraph Design

“Guy was fantastic to work with, always proactive, on the ball and great with detail.” Emma McCrea, Account Manager


Clockwork Web

“Guy is a terrific chap. We’ve worked together on a number of projects and he has always delivered good work, on time and at a sensible budget. Guy is very good at what he does and is a pleasure to work with. I’ve now known Guy for many years and am honoured to know him as a friend. I have no hesitation in recommending Guy to anyone.” Jeremy Spiller, Managing Director and Founder


Anglian Water Services

“I worked with Guy for a number of years whilst at BT across a wide range of projects and he was great at writing comms to deliver the best message for our audience. Was a pleasure to work with professionally and personally.” Dean Rice, Senior Marketing Manager


BT, Including You

“I have known Guy for a great number of years. Guy produced BT’s Connections portfolio plus other literature. He is a great creative writer, who listens to what you ask for, then turns it into text that is easy to understand and conforms to any brand guideline you have given him. He will also make suggestions on alternative ways of putting points forward. I have no hesitation in recommending him.” Dave Barrett, Inclusion and Accessibility manager

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“I have worked with Guy for best part of 20 years albeit sporadically. Guy has always been charming, professional, creative and has helped me win and retain business across a number clients. And Guy is the only ‘writer’ I have ever needed to work with, he is a super, unflashy, consistent stalwart who always seems to be able to fit our requirements into his schedule and I very much hope our work paths cross again soon.” Brett Craigmile, Account Manager


BT Business

“Guy is not just a great copywriter, he’s very professional, he understands business requirements and will go the extra mile to meet client expectations.” Jan Bradford, Product Communications Manager


Ayesha Murray Executive Coaching

“Working with Guy was a real pleasure, not only because of his dedication and knowledge, but also because of his constant willingness for his company to do its best by the client. He has built up a team of experts, all highly professional, with a sense of fun and real camaraderie.” Ayesha Murray, Executive Coach


Colehayes Consulting

“Guy was great to work with. He was collaborative, responsive but also challenged our thinking. His creative was always excellent and was very much part of the team.” Robin Butler, Director


Digital GS at BT

“Working with Guy and his team was always a pleasure. Knowledgeable, collaborative and always seeking to get the best outcome for his client. As well as the great creative the team produced, I also valued the customer experience focused approach that challenged us to think differently.” Rebecca Matchett, Consultant


If you’d like to have a chat about what I could write for you, please give me a ring on 07747 636 938 (UK). Or drop me an email at guy@guynicholls

Find out more about my user guide writing, read my testimonials and see who I’ve worked for.